At the beginning of July, from Monday, July 1 to Wednesday, July 3, the 47th batch of Master of Agribusiness Management (MMA) students carried out Widyakarya to Malaysia. Widyakarya activities are carried out as a form of MMA’s enthusiasm in increasing student knowledge outside the classroom by conducting industrial visits. Not only knowledge is increased, but also the experience of visiting a foreign country makes this activity, which is one of the compulsory courses, very enjoyable. After the visit, students are obliged to make a report and present the results in class.
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Dr. Ir. Lestari Rahayu Waluyati, M.P, who is familiarly called Ibu Lestari, promoted the UGM Master of Agribusiness Management (MMA) study programme at Universitas Islam Batik Solo (Uniba) on 12 June 2024 at 13.00 WIB. The event was opened with remarks from the Dean of the Faculty of Agriculture, Ir. Muhammad Ihsan, M.P.
Ibu Lestari led the socialisation by explaining the vision, mission, number of courses, programmes and activities, facilities, and selection programme at MMA. Uniba Faculty of Agriculture students from three study programmes also attended this event. Ibu Lestari also encouraged Uniba students to apply using the LPDP scholarship or other scholarships. More complete information about registration and requirements can be accessed through the MMA website and Instagram.
The guest lecture of Master of Agribusiness Management held on Friday, May 31, 2024 online, presented one of the great speakers. Rikko Sajjad Nuir, S.E., M.Comm. working as Head of Finance of PT Inamas Sintesis Teknologi had the opportunity to provide knowledge to Master of Agribusiness Management students at a guest lecture with the theme “Digital Marketing and its Application in the Start-Up World”.
Digital Marketing is an effective and efficient way to reach a wide audience. Why is it important? Because digital marketing makes costs more effective, broad reach, precise targeting, analysis and measurement can be reached, and interaction with consumers is easier. He said that the 2024 Digital Marketing Trends that can also be applied in the agricultural business world include AI and automation for personalization and automation of marketing campaigns, video marketing as video content to be posted on tiktok, youtube, and instagram platforms, voice search for optimization and voice search with the increasing use of voice assistants, and interactive content: quizzes, surveys, and other interactive content to increase engagement. He said that digital marketing is key to achieving rapid and sustainable growth, offering flexibility, scalability, and data-driven decision making, and it is important to stay on top of trends and adapt to technological changes.
The guest lecture of Master of Agribusiness Management held on Monday, May 20, 2024 online, presented one of the great speakers who is also an alumnus of the Faculty of Agriculture UGM. Evi Martiani, S.P working as Vice President of PT Bank Mandiri (Persero) Tbk Yogyakarta Area had the opportunity to provide knowledge to Master of Agribusiness Management students at a guest lecture with the theme “Save Shares and Live from Dividends”.
Currently, global economic issues that also occur in Indonesia include global inflationary pressures, rising interest rates, global recession, weakening economies, geopolitical occurrences, and economic risks. He said that currently the safest way to save is to save yellow gold, black gold, and forex. Yellow gold is the safest way to save gold because of its liquidity, so it can be withdrawn at any time. He also said that retirement funds must be calculated early on, based on the amount of annual expenses. In addition, saving can also be done by investing in stocks, bonds and mutual funds. Bonds are the lowest risk investment. Mutual funds are a type of investment that is very suitable for beginner investors because they are handled by investment managers. Indonesia’s efforts to become a developed country must increase the number of domestic investors because currently investment in Indonesia is dominated by foreign investors.
Entering the digital era and increasingly complex global challenges, the need for adequate skills and insights to start and manage a business is becoming increasingly important. Responding to this need, Ramadhan di Kampus UGM (RDK UGM) in collaboration with Master of Agribusiness Management (MMA) UGM is proud to organise a workshop entitled “Journey to Businessman: Workshop for Successful Muslim Entrepreneurs” on 15-17 March 2024 in Yogyakarta. The three-day workshop features leading speakers in their fields, providing in-depth insights on systems, organisation, communication, and motivation that are crucial in building and managing a business.
The Master of Agribusiness Management (MMA) conducted an interesting field trip (Widyakarya) abroad, specifically in Thailand between February 26 and 28, 2024. MMA students had the opportunity to visit a number of prestigious corporate institutions, including Big Bee Garden, Yara International, and the Bank for Agriculture and Agricultural Cooperatives (BAAC). However, this trip was not just limited to industrial visits. The students were also given the opportunity to interact directly with Thailand’s academic environment by visiting one of the country’s top universities, Kasetsart University. In this short period of time, students had an in-depth experience to understand the dynamics of agribusiness in Thailand and broaden their horizons internationally.
Master of Agribusiness Management (MMA UGM) held another guest lecture on 4 March 2024 with the title “Community Farming in Japan” which reviewed community and contract farming with speaker Prof. Tsuyoshi Sumita as Prof Major Farm Business Management from Tohoku University.
Prof Tsuyoshi, known as Tsuyoshi-sensei, explained the definition of community farming, the difference between community farming and contract farming, and its history and sustainability in Japan. Agricultural conditions in Japan and Indonesia have similar problems regarding the dominant age of farmers, which is 65 years old on average, and the low interest of the younger generation to enter the agricultural sector.
Friday, January 19, 2024, we are happy to report the success of the 2023/2024 Even Semester Course Evaluation and Preparation Meeting! This activity is an important forum for lecturers and teaching staff to jointly evaluate the achievements of the previous semester and design the best strategy to achieve better quality education.
With great enthusiasm, the meeting participants actively discussed learning innovations, improving the quality of course materials, and effective evaluation methods. Togetherness and collaboration are the main keys in unifying the vision and mission to create a satisfying learning experience for students.