Pursuing a master’s degree often requires students to balance academic responsibilities, assignments, and various extracurricular activities. This is also true for Syifa Azzahra, a student in the Master of Agribusiness Management (MMA) Program at Universitas Gadjah Mada. Amid her busy academic schedule, Syifa has successfully developed her presence on social media and is now recognized as a content creator who collaborates with various brands.
Her journey began in June 2025 when she decided to become more consistent in creating content on TikTok. Initially, she simply enjoyed sharing stories and everyday experiences. Over time, however, what started as a hobby gradually opened up new opportunities.