Knowledge gained in the classroom becomes more meaningful when it can be applied to address the needs of society. This was experienced by Puri Ayu Pertiwi, a student of the Master of Agribusiness Management (MMA) at Universitas Gadjah Mada, who had the opportunity to serve as a speaker in the Patriot Program in North Maluku, specifically in a Focus Group Discussion (FGD) themed Enhancing Literacy and Digital Marketing for Economic Institutions in Transmigration Areas, held in the transmigration area of Patlean, East Halmahera, on September 16, 2026.
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Pursuing a master’s degree already requires a great deal of energy, especially when combined with the process of applying for a competitive scholarship. However, this did not discourage Nadwah Amelia Nasution, a master’s student who successfully received the Beasiswa Unggulan (BU) scholarship. This time, Nadwah, affectionately known as Wawa, shares the full story of her journey, from her reasons for applying and the challenges she faced to her tips on essays and interviews.
The Beginning: Challenging Herself Amid the Demands of Graduate School
For Wawa, the decision to apply for BU was not solely about receiving the scholarship. Amid the demands of her studies, she instead saw BU as an opportunity to challenge herself and step outside her comfort zone. “It was also a way to answer my own doubts about whether I was capable of competing with other candidates,” she said. Considering that BU applicants are active master’s students, this meant that she would be competing with some of the best candidates a challenge that she welcomed as an opportunity to improve herself.
The spirit of achievement is demonstrated not only in the classroom but also in the sports arena. This is exemplified by Muhamad Jhidan Ramadhan, a student of the Master of Agribusiness Management (MMA) Program at Universitas Gadjah Mada, who successfully secured second place in a 2025 inter-regency sports championship at the provincial level in South Sumatra.
Held in Musi Banyuasin Regency, South Sumatra, the championship saw Jhidan represent Musi Banyuasin Regency in karate. The competition was participated in by representatives from 17 regencies and cities across South Sumatra, bringing together athletes from various regions to compete at the provincial level.
Witness Dhliwayo, commonly known among his friends and classmates as “Mas Best,” is a Master’s student in Agribusiness Management (MMA) from Zimbabwe. On August 13, 2026, he shared his journey of studying at MMA and experiencing life in Indonesia.
Witness’ journey into entrepreneurship began long before he came to Indonesia. Coming from a humble family background, he started selling things at a young age, gradually developing an interest in business and learning to build opportunities for himself. What began as a childhood experience eventually grew into something more meaningful. To further his education, he pursued the opportunity to apply for a scholarship that helped him complete a master’s degree at UGM while continuing to develop his entrepreneurial ambitions.
The Master of Agribusiness Management (MMA) Study Program at Universitas Gadjah Mada has conducted a matriculation program for Cohort 53 students from 5–13 August 2026. This activity serves as an important initial step before students begin their lectures, as well as an effort to align their fundamental understanding in the field of agribusiness management. The matriculation was attended by 24 students and took place from 08.00 to 16.00 WIB. The program began with a study program briefing session delivered by the Head of the MMA Study Program, Dr. Ir. Lestari Rahayu Waluyati, M.P. This session provided a comprehensive overview of the learning system, curriculum, and the direction of academic development at MMA UGM, enabling students to understand the academic journey they will undertake.
A warm and grateful atmosphere surrounded the farewell ceremony for postgraduate prospective graduates organized by the Department of Agricultural Socio-Economics on Tuesday, 21 July 2026. This event marked an important moment for students who had completed their academic journey, while also signifying the beginning of a new phase after finishing their studies in the Master of Agribusiness Management (MMA) Study Program at UGM. In the Postgraduate Graduation Period IV of the 2025/2026 Academic Year, MMA UGM graduated a total of 5 students.
Pursuing a master’s degree often requires students to balance academic responsibilities, assignments, and various extracurricular activities. This is also true for Syifa Azzahra, a student in the Master of Agribusiness Management (MMA) Program at Universitas Gadjah Mada. Amid her busy academic schedule, Syifa has successfully developed her presence on social media and is now recognized as a content creator who collaborates with various brands.
Her journey began in June 2025 when she decided to become more consistent in creating content on TikTok. Initially, she simply enjoyed sharing stories and everyday experiences. Over time, however, what started as a hobby gradually opened up new opportunities.
The Master of Agribusiness Management (MMA) Program, Faculty of Agriculture, Universitas Gadjah Mada, once again demonstrated its commitment to community engagement through an outreach activity titled “Institutional Strategies for Koperasi Desa Merah Putih (KDMP) for Shared Prosperity.” The program was held on September 10, 2025, at the Sidoluhur Village Hall in Kapanewon Godean.
The event featured Prof. Jamhari, an academic and practitioner with extensive experience in cooperative assistance, as the main speaker. In his presentation, Prof. Jamhari explained the institutional transformation of cooperatives from gapoktan (farmer group associations) into Koperasi Desa Merah Putih (KDMP) in 2025 as part of an effort to strengthen community-based economic development.
The Master of Agribusiness Management (MMA) Program, Faculty of Agriculture, Universitas Gadjah Mada, once again carried out a community service initiative aimed at strengthening the capacity of business actors at the village level. The program, titled “Strengthening the Institutional Capacity of MSMEs Assisted by KDMP of Sidoluhur Village,” was held on September 25, 2025, with Agus Dwi Nugroho, Ph.D. serving as the speaker.
The activity was attended by micro, small, and medium enterprise (MSME) owners who are supported by the Koperasi Desa Merah Putih (KDMP) of Sidoluhur Village. During the session, participants received a comprehensive introduction to key aspects of sustainable MSME development, ranging from business legality and financial management to marketing strategies and human resource management.
Efforts to strengthen the capacity of business owners should not stop at institutional and legal aspects alone. They must also address one of the most important foundations of a sustainable business: financial management. This became the focus of a community service program organized by the Master of Agribusiness Management (MMA) Program, Faculty of Agriculture, Universitas Gadjah Mada, on Thursday, October 9, 2025, at the Sidoluhur Village Hall in Kapanewon Godean.
The program, titled “Financial Record-Keeping for MSMEs,” featured Dr. Ir. Lestari Rahayu Waluyati, M.P. as the speaker. In her presentation, she emphasized the strategic role of MSMEs in the national economy, contributing 96.9% of total employment and 60.5% of Indonesia’s Gross Domestic Product (GDP). Despite this major contribution, many MSMEs still face basic challenges in managing their finances.