MMA (Master of Agribusiness Management) academics synergize with Kana Cooperative to overcome problems related to sugarcane productivity in Agam Regency. Agam Regency, located in West Sumatra, is one of the sugarcane producing centers, but farmers face problems related to low productivity and yield. This condition makes it difficult for the sugar industry in the region to get a supply of sugarcane inputs and at a broader scope will have an impact on the performance of the sugar industry. This makes it necessary for collaboration between farmers, educational institutions, and government agencies to synergize and collaborate to overcome these problems. One of them is UGM through academics from the Master of Agribusiness Management Study Program, Prof. Irham, analyzing productivity problems and providing recommendations to improve cultivation techniques by introducing rigpit techniques. Ringpit is done by making a ring-shaped hole around the sugar cane plant. It is hoped that the ringpit technique can bring new hope for increasing productivity, as stated by the Director of Kana Indonesia Industri as a subsidiary of Kana Cooperative. read more

Master of Agribusiness Management (MMA UGM) students actively participated in The 2nd International Conference on Sustainable Agricultural Socioeconomics, Agribusiness, and Rural Development (ICSASARD 2024) organized by the Department of Agricultural Socioeconomics, Faculty of Agriculture, Universitas Gadjah Mada. The MMA students acted as committee members and presenters. Participation in the committee is for partimer students in the MMA Study Program whose task is to help prepare and also launch activities, while participation as participants and presenters is for active MMA students who have conducted research and then the results are published and disseminated in the ICSASARD. There are two students who became presenters, namely Adinda Rahmi Maulida with the research title Farmers’ Perception For Customized Sugarcane Fertilizer in Yogyakarta Special Region and also Angela Normauli Siregar with the research title Determinants of farm households’ organic rice consumption in Magelang. Both are fastrack students in the academic year 2023. read more

On October 17, 2024, the Department of Agricultural Socioeconomics of Gadjah Mada University held an international seminar “The 2nd International Conference on Sustainable Agricultural Socioeconomics, Agribusiness, and Rural Development” with the theme: Transformation towards Sustainable Agriculture, Food Systems and Rural Development. The activity is located at The Alana Hotel & Convention center Yogyakarta is the second ICSASARD international seminar that has been held and managed to get 73 teams registered as participants and presenters from several countries namely Indonesia, Mozambique, Philippines, Australia, Ecuador, Hungary, and Japan. The activity took place from 07.00 to 16.00 with several events consisting of opening and welcoming remarks, keynote speech by Prof. Tsuyoshi Sumita, invited speakers namely Dr. Gomathy Palaniappan, Prof. Madya Dr. Juwaidah Binti Sharifuddin, and Mr. Anthony (Harm) Spoor which were conducted in a hybrid (offline and online), and parallel presentation section with 7 classes and 6 subthemes, namely: read more

The Master of Agribusiness Management Study Program routinely conducts satisfaction surveys to stakeholders, namely: (i) Students; (ii) Lecturers; (iii) Education Personnel and TU Staff; (iv) Service Partners; (v) Research Partners; (vi) Alumni Users. The results of the satisfaction measurement can be accessed at the following link:

Results of Measurement of Stakeholder Satisfaction Level

On Friday, August 30, 2024, the Master of Agribusiness Management Study Program (MMA UGM) conducted a Workshop on Path Analysis Training Using R Software with Mrs. Kismianthi, S.Si., M.Si., Ph.D who is a Lecturer in the MIPA Study Program at Yogyakarta State University. The training is aimed specifically at MMA students, especially active students who are curious to get training in making path analysis. The activity was held in the MMA room (A10) Lt 2 South Wing and was attended by approximately 20 students. It is hoped that this activity can increase the knowledge of MMA students and help them primarily in analyzing data. read more

At the beginning of July, from Monday, July 1 to Wednesday, July 3, the 47th batch of Master of Agribusiness Management (MMA) students carried out Widyakarya to Malaysia. Widyakarya activities are carried out as a form of MMA’s enthusiasm in increasing student knowledge outside the classroom by conducting industrial visits. Not only knowledge is increased, but also the experience of visiting a foreign country makes this activity, which is one of the compulsory courses, very enjoyable. After the visit, students are obliged to make a report and present the results in class. read more

Dr. Ir. Lestari Rahayu Waluyati, M.P, who is familiarly called Ibu Lestari, promoted the UGM Master of Agribusiness Management (MMA) study programme at Universitas Islam Batik Solo (Uniba) on 12 June 2024 at 13.00 WIB. The event was opened with remarks from the Dean of the Faculty of Agriculture, Ir. Muhammad Ihsan, M.P.

Ibu Lestari led the socialisation by explaining the vision, mission, number of courses, programmes and activities, facilities, and selection programme at MMA. Uniba Faculty of Agriculture students from three study programmes also attended this event. Ibu Lestari also encouraged Uniba students to apply using the LPDP scholarship or other scholarships. More complete information about registration and requirements can be accessed through the MMA website and Instagram. read more

The guest lecture of Master of Agribusiness Management held on Friday, May 31, 2024 online, presented one of the great speakers. Rikko Sajjad Nuir, S.E., M.Comm. working as Head of Finance of PT Inamas Sintesis Teknologi had the opportunity to provide knowledge to Master of Agribusiness Management students at a guest lecture with the theme “Digital Marketing and its Application in the Start-Up World”.

Digital Marketing is an effective and efficient way to reach a wide audience. Why is it important? Because digital marketing makes costs more effective, broad reach, precise targeting, analysis and measurement can be reached, and interaction with consumers is easier. He said that the 2024 Digital Marketing Trends that can also be applied in the agricultural business world include AI and automation for personalization and automation of marketing campaigns, video marketing as video content to be posted on tiktok, youtube, and instagram platforms, voice search for optimization and voice search with the increasing use of voice assistants, and interactive content: quizzes, surveys, and other interactive content to increase engagement. He said that digital marketing is key to achieving rapid and sustainable growth, offering flexibility, scalability, and data-driven decision making, and it is important to stay on top of trends and adapt to technological changes. read more

The guest lecture of Master of Agribusiness Management held on Monday, May 20, 2024 online, presented one of the great speakers who is also an alumnus of the Faculty of Agriculture UGM. Evi Martiani, S.P working as Vice President of PT Bank Mandiri (Persero) Tbk Yogyakarta Area had the opportunity to provide knowledge to Master of Agribusiness Management students at a guest lecture with the theme “Save Shares and Live from Dividends”.

Currently, global economic issues that also occur in Indonesia include global inflationary pressures, rising interest rates, global recession, weakening economies, geopolitical occurrences, and economic risks. He said that currently the safest way to save is to save yellow gold, black gold, and forex. Yellow gold is the safest way to save gold because of its liquidity, so it can be withdrawn at any time. He also said that retirement funds must be calculated early on, based on the amount of annual expenses. In addition, saving can also be done by investing in stocks, bonds and mutual funds. Bonds are the lowest risk investment. Mutual funds are a type of investment that is very suitable for beginner investors because they are handled by investment managers. Indonesia’s efforts to become a developed country must increase the number of domestic investors because currently investment in Indonesia is dominated by foreign investors. read more

Entering the digital era and increasingly complex global challenges, the need for adequate skills and insights to start and manage a business is becoming increasingly important. Responding to this need, Ramadhan di Kampus UGM (RDK UGM) in collaboration with Master of Agribusiness Management (MMA) UGM is proud to organise a workshop entitled “Journey to Businessman: Workshop for Successful Muslim Entrepreneurs” on 15-17 March 2024 in Yogyakarta. The three-day workshop features leading speakers in their fields, providing in-depth insights on systems, organisation, communication, and motivation that are crucial in building and managing a business. read more