The guest lecture of Master of Agribusiness Management held on Friday, May 31, 2024 online, presented one of the great speakers. Rikko Sajjad Nuir, S.E., M.Comm. working as Head of Finance of PT Inamas Sintesis Teknologi had the opportunity to provide knowledge to Master of Agribusiness Management students at a guest lecture with the theme “Digital Marketing and its Application in the Start-Up World”.
Digital Marketing is an effective and efficient way to reach a wide audience. Why is it important? Because digital marketing makes costs more effective, broad reach, precise targeting, analysis and measurement can be reached, and interaction with consumers is easier. He said that the 2024 Digital Marketing Trends that can also be applied in the agricultural business world include AI and automation for personalization and automation of marketing campaigns, video marketing as video content to be posted on tiktok, youtube, and instagram platforms, voice search for optimization and voice search with the increasing use of voice assistants, and interactive content: quizzes, surveys, and other interactive content to increase engagement. He said that digital marketing is key to achieving rapid and sustainable growth, offering flexibility, scalability, and data-driven decision making, and it is important to stay on top of trends and adapt to technological changes.